Transforming the Women`s Fitness Industry

Released on = January 26, 2006, 2:51 am

Press Release Author = Isis Fitness

Industry = Healthcare

Press Release Summary = In a saturated and homogenized market, one women\'s fitness
company delivers quality and options far beyond the typical express fitness program,
transforming the women\'s fitness industry with the nations first full service women
only gyms.

Press Release Body = Transforming Women's Fitness

In a saturated and homogenized market, one women's fitness company delivers quality
and options far beyond the typical express fitness program. Isis Fitness is
transforming the women's fitness industry with the nations first full service women
only gyms.

While the 1990's and early 2000's saw the phenomenal explosion of "express" fitness
centers for women (typically a bare bones facility offering a 30 minute circuit
training program), the year 2006 holds promise for those seeking a women's weight
loss and fitness center that can keep up with their weight loss and fitness goals,
and mitigate the boredom brought on by the express fitness phenomena.

Isis Fitness, headquartered in Traverse City, Michigan, offers circuit training,
advanced circuit training, personal training, power yoga, sport Pilates, fusion
aerobics, weight training facilities, cardio facilities, and child care, for about
the same price other women pay for a simple circuit program. "No matter your fitness
level at the beginning, you can't stay with a beginners program forever. Isis
Fitness takes women from a beginner level to programs and classes that tire and
excite the most advanced fitness enthusiast," say Leah Arnold, certified fitness
instructor and co-founder of Isis Fitness.

Chandra Klein, a former express fitness center client, and new member to Isis says
"I was shocked by the choices and programs that were available, like a real gym.
Being able to change what I'm doing every day keeps me excited, motivated, and more
physically fit than I ever thought I could be."

In a comparison of the women's express fitness market, many facilities now slash
prices to compete with intense levels of competition due to market saturation, with
some chains experiencing high owner and member turnover. Not so, Isis Fitness. "We
stand alone in our market in terms of options, choices, and quality of women's
fitness programs. But then again, from conception, that was the whole idea," says
Arnold. Others seem to agree; many former express clients and owners are coming to
Isis not just to get fit, but to start their own facilities. \"I\'ve waited a long
time for the right idea, the right purpose. What Isis Fitness is doing, and what
they bring to the table in terms of service is just something I want to be a part
of,\" says Annette Clemens, of Portland, Oregon.




Web Site = http://www.isisfitness.com

Contact Details = Leah M. Arnold||4376 US 31 South||Traverse City ,
49684||$$country||||231-943-0101||larnold@isisfitness.com||http://www.isisfitness.com

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